Score my MSP
What will your MSP be worth after AI?
AI is likely to separate the MSPs that grow from the ones that shrink. Score your business on the three numbers a buyer pays for: revenue, gross margin and EBITDA.
4 minTo complete it
3Numbers scored: revenue, margin, EBITDA
0Calls needed to see your score
Take it
Fourteen questions, about four minutes.
Answer for where the business is today. Your score shows on screen as soon as you finish.
Revenue1 of 14
No email needed to see your score.
Why these three numbers
AI changes the math on an MSP.
Most MSP revenue is priced on seats, devices and hours. As AI automates routine support, that revenue is likely to come under price pressure, and buyers are starting to factor it in.
RevenueBuyers pay for recurring growth. A new service line sold into existing clients is the quickest way to show it.
Gross marginMargin slips when every new client needs another hire. Revenue that doesn’t grow with headcount lifts it.
EBITDA and valueEnterprise value is EBITDA times a multiple. Growth, margin and a business that runs without you are what move the multiple.
Where AI fitsMSPs that sell AI services can add revenue and margin to the same client base. Those that don’t may see clients buy it elsewhere.
If a sale is on your horizon, the time to move these numbers is before a buyer measures them.
What you get back
Four things, with no sales call required.
A scoreOne number, with separate scores for revenue, gross margin, and EBITDA and value.
The gaps, namedThe two things most likely holding back what your MSP is worth.
Your first use caseOne opportunity for an MSP like yours, priced, in the 30-minute demo.
A clear recommendationIncluding “not yet,” if that’s the right answer.
One promise before you book.
The call exists to work out whether this fits. If it does, we’ll keep talking. If it doesn’t, we’ll say so and leave it there.