For managed service providers
Turn every client into AI MRR.
Your clients are already asking about AI. Control Center turns the answers into AI managed services you deliver and bill, every month.
Ask your AI if it’s worth it
Designed by MSP operators, for MSPs.
Northbridge Insurance asks
Do we need an AI policy?
Is our data safe in ChatGPT?
Where would AI actually save us money?
What should we do first?
Can you just run it for us?
Monthly invoiceNorthbridge Insurance
Example- AI policy and governance
- Approved AI tools and data protection
- AI opportunity assessment
- AI roadmap, reviewed every QBR
- Managed AI automations, built for their tools and processes
Delivered and billed in Control Center.
Pax8 Pulse, 400 SMB decision-makers, March 2026 · Kaseya 2026 State of the MSP Report, 1,000+ MSPs
Works with the tools your MSP already runs. See all 119
What it’s worth
What’s AI MRR worth to your MSP?
Update the calculator below to see how much profit this puts in your pocket.
40
40%
3
$2,500
AI revenue, once they’re live
$480,000
Gross profit on it, after our fee
$271,800
Added to what you would sell for
$2.17M
This is the AI line on its own. Year one bills about half of it, because adoption starts at zero. The full three-year picture is in The No Brainer
Capabilities
Everything your MSP runs on, in one platform.
AI managed services are where it starts. Pick any capability to see it in detail.
Client business context
Every client’s business documented and kept current. Every answer starts from it.
AI managed services
Find, value, price, build and bill AI services for every client.
Automation
Build a workflow once and run it for every client, with approvals and a run log.
Technology standards
Your standard on every client, checked every morning, with drift flagged.
Reports and QBRs
Reports and QBRs from live data, in each client’s terms, on demand.
Roadmaps and budgets
A priced roadmap and budget for every client, refreshed every QBR.
Billing and AI margin
Every AI run metered and priced, billed through your PSA at your margin.
Control Center MCP
Your team’s AI on every client, every tool and every API.
Security and governance
Role-based access, approvals and an audit trail for every AI run.
Control Center MCP
Every tech covers more. Every endpoint costs less.
Labor is an MSP’s biggest cost. Connect your team’s AI to Control Center once, and every person reaches every client, every tool and each client’s business. Your cost to deliver drops, so you keep more margin or price to win.
Modeled example. 12 technicians supporting 2,000 endpoints, each getting 5 hours back a week.
Endpoints each tech supports
Labor cost per endpoint, a month
or
Assumes $80,000 loaded cost per technician, 48 working weeks and 1,920 hours per full-time person. Your numbers will differ.
An EDR that understands the business. An RMM that does too.
Control Center builds a context graph of each client: every device, account, site and alert, joined to their people and how their business runs. Every alert, answer and report your team gets carries it.
The tool says
Suspicious PowerShell on NB-LT-0142.
Disk 94% full on NB-FS01.
MFA is off for 2 accounts.
Packet loss on the Tampa office link.
Impossible-travel sign-in for m.chen.
Their technology
Their people
Their business
Your team sees
It’s the underwriting manager’s laptop, in renewal season. Isolate it, then call her.
It’s where the claims team scans. Full by Friday means late claims. Fix it today.
Both people approve wire transfers. That’s Northbridge’s top risk. Ticket opened.
Tampa’s agents quote by phone all day. Fail over to the backup line before 9 a.m.
It’s the controller, two days before payroll. Lock the account and verify by phone.
If there’s a path to the data, your team can use it.
The same context, at every desk.
Everything is mapped together into one on-demand record of each client: their technology, their people and how their business runs. No gaps, nothing out of reach, and every answer in terms the client understands.
Service desk engineerResponding to a ticket or an alert
Laptop NB-LT-0142Underwriting managerRenewal season
Her laptop, in renewal season. It’s priority one: call her before you isolate it.
Technology standards engineerKeeping every tool deployed to standard
2 accounts without MFAFinanceApproves wires
Those two accounts approve wire transfers. They go to the top of the list.
vCIOSelling the next project to the decision maker
Tampa office linkSales agentsQuotes by phone
Tampa’s agents quote by phone all day. A second line keeps them selling when this one drops.
Ask it. Automate it. Report on it.
- Ask about any client, across every tool. Every answer names its source.
- Automate what you just did, as a skill in your AI or a workflow that runs for every client.
- Report in each client’s terms: QBRs, alignment, patch status.
Same roles and client scopes as the login, and a person approves before anything runs. Claude and ChatGPT at launch, included in the platform price.
You’re not just an MSP anymore. You’re the data and information company for every client you manage.
See Control Center MCPWho uses it
The automation layer for every team in your MSP.
Each team does its job in less time and takes on more, with their AI on every client and reports on demand.
TodayWith Control Center
Why us
Why not just use…?
Everything else does part of the job. We haven’t found anything that does all of it, or anything built only for MSPs.
| What it does | Control CenterAll of it, for MSPs only. | AI assistantsFaster answers. Nothing to sell. | Automation platformsRuns workflows. Doesn’t find, price or bill them. | AI in your PSA or RMMHelps inside one tool. | Build it yourselfFive products to build and keep running. |
|---|---|---|---|---|---|
| Finds the AI work at each client | |||||
| Values it and prices it at your margin | |||||
| Builds and runs it in every client’s tenant | |||||
| Meters every run and bills it through your PSA | |||||
| Connects your team’s AI to every client and tool | |||||
| Built only for MSPs |
Does itPartlyNo
Why not just give our team an AI assistant?
Keep it, and connect it to Control Center. On its own, an assistant makes your team faster. It doesn’t give you anything to sell, price or bill.
Why not an automation platform?
It runs workflows. It doesn’t find the work at each client, put a value on it, price it or bill it. That’s most of the job.
Why not the AI features in our PSA or RMM?
They work inside that one tool. Control Center works across all of your tools, adds each client’s business context and turns the result into a service you bill.
Why not hire an AI consultant?
A consultant bills hours and leaves with the knowledge. Control Center keeps the work inside your MSP, priced and recurring, for every client.
Why not build it ourselves?
You’d be building five products and a spreadsheet to hold them together. We know, because we did it first. Ours is $1,750 a month, and the first 90 days cost nothing.
Built for MSPs
One industry. One customer. One purpose.
Control Center is built only for MSPs, by MSP operators, to help you succeed and scale. Nothing in it was built for anyone else.
The numbers you run your MSP on
Only for MSPs
- We sell only to MSPs. Never to your clients.The client relationship is yours.
- Your own AI account and keys.We take no spread on your AI spend.
- Your data stays yours.Yours and your clients’, whether you stay or not.
- Every AI run is metered and logged.What ran, what it cost, who approved it.
- SOC 2 Type I in progress.Target Q1 2027. Where we stand
Ask your AI
Ask your AI. Not our sales team.
Your AI already knows your MSP. Let it read every fact about Control Center and tell you, unbiased, if it’s worth it.
What your AI gets
Read resultsiq.ai/facts, then give me an unbiased review for my MSP, using what you know about me.
- Is it worth it for us?
- What it does for us first
- Where it falls short
- Which of our tools connect
- What we’d sell, and the margin
- What to ask before we decide
Be skeptical. Keep it short.
90 days
Start ROI positive. First 90 days, no cost.
Run it in your own MSP first. You’re ROI positive before you pay us anything.
You won’t need a card, a contract or a procurement cycle.