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# What is AI MRR?

AI MRR is the monthly recurring revenue a managed service provider earns from AI managed services: AI governance, approved tools, automations and reporting that it delivers and bills every month.

By [Connor Reece](https://www.resultsiq.ai/about/), updated November 2026

## Why it matters for MSPs

Clients are already asking about Copilot, ChatGPT and AI policies. Answering those questions one project at a time earns a one-time fee. Turning them into a monthly service earns MRR, which is what an MSP’s valuation and cash flow are built on.

## Where AI MRR comes from

- A base AI service on every managed client: policy, approved tools, data protection.

- Automations billed per workflow in production.

- Higher tiers for clients with more to gain: assessments, roadmaps, reporting in the QBR.

## How to grow it

Start with clients who already ask about AI. Price the first automations in the client’s own numbers (hours saved, errors avoided), show the result at the next QBR, and add the next workflow from there. [Score my MSP](https://www.resultsiq.ai/score/) estimates what AI MRR could be worth across your client base.

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